Course Textbook
This on-line textbook serves the course. It includes the reading and reference material associated with learning objectives. Students should perceive this on-line text to be different from traditional course texts. Although the textbook may be printed to provide a hard copy for reading and reference, the on-line version contains hypertext links to elements designed to reinforce learning objectives. These links provide additional, ancillary, or even integrated information to that contained in the on-line text. Before a Learner abandons the on-line version of the text, these additional links should be reviewed to ensure that any pertinent data, concepts or applications relevant to the course are understood.
The following pages
comprise the textbook used for the course Communication Policy
and Strategy. Students will be better prepared for the discussions
on each of these topics if the Chapter has been read prior to the
class.
The Syllabus
page selected
from the navigation bar to the left, or at the bottom of this page,
will
provide dates by which the readings must be completed. 
As
you navigate the textbook the lightbulb indicates study help or additional
information that is relevant to the chapter's discussion. You probably
should check out these lightbulb links. The study help may make the
chapter's
concept more clear. These lightbulb links require helper applications
for your web browser to access. You should ensure you have Macromedia's
Flash Player and Apple's QuickTime
Player to access all the lightbulbs.
Each of these is free so, please download them and use them to help you
understand the topic material better.
To help you ensure your understanding of concepts, the student with his
hand in the air indicates a link to a Kwickie Kwiz that will challenge
your mastery of the associated concept.
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Chapter 1 Introduction to Total Quality Communication Chapter 2 Evolution of Total Quality Communication Chapter 3 Symbols and the Role of Perception in the TQC Process Chapter 4 TQC Customer Decision Making Chapter 5 The Ethic Ecosystem and TQC Chapter 6 Information Acquisition for TQC Chapter 7 TQC Planning Chapter 8 Delivering the TQC Plan |
Chapter 9 TQC Tools--Program Foundations Chapter 10 TQC Tools--Personal Communication Tools Chapter 11 TQC Tools--Advertising Production Chapter 12 TQC Tools--Public Relations Chapter 13 TQC Tools Sales Promotion and Direct Marketing Chapter 14 TQC Tools--Electronic Commerce Chapter 15 Evaluating the TQC Effort Appendix A Summary of TQC Issues |