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Assignments-Srring 2004 Written AssignmentsThese assignments are designed to reinforce concepts and practices associated with the text's chapters and discussions in class. All assignments are due on the day and time listed in the calendar of activities. No assignment will be accepted late. You may turn them in early, but you may not turn them in late. For Sections .03 Assignments may be submitted electronically. If you do, adhere to the following instructions exactly or you may not get credit for submitting the assignment.
Assignment 1 --
For section .03 due at You can do the assignment based on the reading in Chapter 2. Review the variables that comprise the Total Quality Communication Model. Write an analysis of which variable you believe is the most important to "effectiveness" of communication. Then write an analysis of which variable you believe is the most important to "efficiency" of communication. Lastly, relate these issues to the definition of Management Communication and its role in organizational effectiveness. Place a cover sheet on your assignment.
Assignment 2 --
For section .03 due at You can do the assignment based on the reading in Chapter 3. Observe activities around you at school, at work, or at home. You may use examples from your experiences, television, radio, or print media. Identify three examples of barriers to communication discussed in class. Describe each event, then relate the event to the definition of a barrier. Finally, describe how each barrier can be overcome. Place a cover sheet on your assignment.
Assignment 3
For section .03 due at Think about some recent purchases you made. Include some that were very expensive (such as a new car or new stereo system) and some that weren't very expensive (school supplies or bread). Write a brief comparison of your recollections about the process you went through to make a decision about which options to purchase. How did the experiences differ? How were they similar? Did you have any different feelings or actions following each experience? Use information in Chapter 4 to guide your analysis. Place a cover sheet on your assignment.
Assignment 4-
For section .03 due at Listen to KRUV AM710, talk radio station, especially between 5:00 PM and 6:00 PM. Pay close attention to discussions regarding the daily People Poll. Write an analysis of the statistical validity and usefulness of the results of each people poll. Use concepts in Chapter 6 to help you make your analysis. Place a cover sheet on your assignment.
Assignment 5-
For section .03 due at Find a printed brochure from a company, educational institution, or organization. It can be a one page flyer or a 16-page booklet. Analyze the piece for audience targeting (Chapter 7). Who do you assume is the audience? Then, analyze it for the issues described by the Receiver Comprehension Model (Chapter 3). In other words, review the printed piece for each of the domain dimensions and make a judgment whether or not the designer has appropriately targeted the audience with the communication. Place a cover sheet on your assignment.
Assignment 6-
For section .03 due at You have been asked to be a part of a team to evaluate the idea of holding a company retreat. This provides the management of your company with an opportunity to consider company issues without daily interruptions. Some of the management team is concerned about the possibility of going away for several days to a resort since the management group comprises both males and females. You have been asked to address the management group at the Monday staff meeting to express your position on the idea (you resolve your position for or against). Prepare a written opening to your scheduled five-minute presentation. How would you close it? Write the closing as well. Use ideas in Chapter 8 to help you prepare your written responses. Place a cover sheet on your assignment.
Assignment 7
For section .03 Select five ads from magazines or newspapers. Use the categories of Advertising Format and Execution (12 categories) to assess which category best describes the ad you selected. Write a brief description of why you believe they fit into the category. Do not include copies of the ads with your assessment.
Place a cover sheet on your assignment.
Assignment 8
For section .03 due at Provide a very brief summary of the current state of e-commerce. You'll seek information about the size of the e-commerce industry, types of industries using e-commerce, forms of e-commerce, and advantages and disadvantages of e-commerce. Use information in Chapter 14 as a beginning point for your assessment.
Place a cover sheet on your assignment.
Semester Project
For section .03 due at Each student will be assigned to a task team at Procomm, Inc., a management consulting firm. Your task team has been asked to prepare a comprehensive communication plan for a Procomm client. You must submit a written recommendation to the Board of Directors of your assigned firm on Dec. 2, 2003. In addition, you will be asked by the president of Procomm to complete a task team performance evaluation for the members of your task team. This will be done during the final exam period for the class.
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